Marketing Support
That Fills the Gap Between AI & Agencies

When you can’t DIY or hire for marketing, you need Betwixt.

The Part-Time Marketing Partner You’ve Been Looking For

Do you have gaps in your marketing? Are you tired of trying to fill them with DIY and AI? Do you need help but aren’t ready to bring on a team or agency?

That’s where Betwixt CMO fits. We fill the gaps in your marketing department by offering strategy, support, and execution where you need it most.

Not too big, not too small — we’re the perfect fit marketing partner when you’re stuck between AI and agency solutions.

Get Support for Your Vital Marketing Projects

Get clear, and get it done. Here are a few examples of how we can work together.

Marketing Strategy

Lost and confused? Stop wasting time and resources. Get a marketing plan that provides clear direction for moving forward.

Tools & AI Implementation

Wasting time testing and misusing software? Set up tools and AI systems to simplify your work.

Website Support

Is your website not where it needs to be? Let’s update and optimize it to work better for your business.

Project Leadership

Have a website launch or agency project coming up and no one to manage it? Get expert eyes on your biggest marketing initiatives.

Content Planning

Creating emails, social media posts, and content with no direction? Get a content plan that adds more value to every post, podcast, and article.

Work Day (*Client Favorite!)

Have marketing tasks you need executed ASAP? Schedule a Work Day to knock it out!

Betwixt Is In Between

Hi, I’m Raubi Perilli, founder and lead marketing strategist at Betwixt CMO.

I’ve worked with dozens of small businesses over the last decade, and I started Betwixt CMO because I saw too many of these businesses stuck “in between.”

They were either trying to do it all on their own with the help of AI tools, or they were spending too much on agencies that gave them more than what they needed.

Betwixt meets them in between.

We offer perfectly sized solutions customized to meet businesses where they are.

We know you don’t need to do it all, but you do need to do it all with strategic thinking and expert execution. We help you set up the vision and systems to guide you toward your goals.

“Working with Raubi has been great! Her wide band of knowledge and valuable input has taken our brand vision to new heights. She’s brought our vision to life and we couldn’t be happier.”

Jeff DeBarr, Better Built Construction

How Does Betwixt CMO Help?

Betwixt CMO is a marketing partner who helps you fill in the blanks, find answers, and execute projects when your team is small but your dreams are big.

Strategy & Planning

Get clarity. Develop a documented marketing strategy to guide all of your efforts and tactics.

Streamlined Systems

Work smarter. Leverage better tools and systems to run your marketing tasks and track your results.

Better Results

Achieve more. Stop wasting efforts on things that don’t matter and drive results where you need them most.

“Raubi possessed the skill to transform the vision and mission of our organization to our website. I was amazed that after a few conversations regarding my organization, target audience, and goals for the site, Raubi was able to not only understand my desires, she was able to flawlessly communicate this on our new website.”

Dr. T.C. Copper, Suicide Prevention Training Institute

Get marketing that is the perfect fit for your business.

Contact Betwixt CMO to get fractional marketing support for your growing business.

Fractional CMO FAQs

  • A fractional CMO is a marketing executive who works with a company on a part-time or contract basis, providing high-level strategic guidance. Fractional CMOs typically work with organizations in the process of building a C-suite. Betwixt CMO offers fractional marketing leadership rather than traditional fractional CMO support.

  • Fractional marketing leadership provides companies with experienced marketing guidance on a part-time basis to guide strategy and execution. Betwixt CMO offers fractional marketing leadership as we bring expertise and execution for brands not quite big enough for a C-suite.

  • A partnership with Betwixt CMO is perfect for new and growing businesses that are building foundational marketing strategies, systems, and platforms and need a little help along the way! We fill the gaps so you have the right support where and when you need it.

  • We are based in sunny Tampa, Florida, but you don’t have to be! We serve clients across the United States.

  • Every business is unique and so are the costs of marketing services. Fractional CMO support for large organizations typically starts around $3,000/month. Our fractional marketing leadership is more suited for small and growing businesses and starts at $1,000/project or engagement.