Website Update

Case Study

Every business needs a clean, modern website that clearly states what you do, why you are different, and how to work with you. If your site is missing the mark, here’s a story about how to fix it.

The Problem

You’ve stopped sending people to your website. It’s so outdated you can’t send traffic to it. (You might even be embarrassed to share it.)

You’re site is broken, and you don’t know how to fix it. You know the messaging is wrong, your services are unclear, and the navigation is a mess. But you are at a loss for how to fix it.

You need it updated fast. You don’t have the time or resources to completely redo your site, and you need to be able to start sending traffic to it ASAP.

The Solution

You engage Betwixt CMO for a Website Update Work Day. We set aside a whole day to knock out updates that quickly get your website where it needs to be to receive traffic and accurately promote your business.

Step 1: Outline a Strategy

We meet to outline a strategy to direct our efforts. We pinpoint your:

  • Goals

  • Offerings

  • Unique Selling Propositions

  • Steps to Work with You

  • Website Likes/Dislikes

Betwixt always starts with strategy!

Step 2: Develop a Plan

We develop a plan to update the site with a new structure and messaging. The plan outlines a fresh:

  • On-site Funnel

  • Homepage Layout

  • Navigation

  • Footer

  • End-of-Page CTA

  • List of Suggestions for Future Changes

Step 3: Update the Site

We get to work. In one day, we knock out the website tasks outlined in the site plan.

With just a few changes, the site:

  • No longer includes inaccurate information

  • Looks more polished and professional

  • Has a natural flow to move users toward working with you

  • Is ready to receive traffic from interested audiences

The Results

“After working with Raubi and implementing her suggestions, I feel super confident sharing my website with others. She helped me strengthen the copy of my website, so that people who aren't familiar with my work will see the value and how I can help them too.”

Ana Lilia, Breathwork Coach

Get your website in order.

Does your website need a refresh? Contact Betwixt CMO to schedule a Website Update.